Web Design Website Development SEO Melbourne IT Solutions

Outline

1Print is a printing company that offers online business printing services for its clients. The website construction was a collaboration between Printhouse Graphics, who designed the graphic look and feel, and AWD, who provided web development and secure hosting.

The idea of the website is to provide an ordering facility for 1Print’s printing services directly from the website itself. This website is particularly useful to customers who wish to supply their own artwork such as graphic designers. The site therefore needed an eCommerce facility that can take print job details and payments as well as graphic file uploads. The website’s content management system allows the owner dynamic control of product descriptions, options and pricing.

From the front end, as customers select their printing requirements, the pricing and options update automatically without the need to refresh the page thanks to the use of AJAX technology. The concluding step in the eCommerce process is the ability to upload graphics files for the print job that might be for business cards, brochures, presentation folder, flyers etc. The web hosting environment is secured with 256bit SSL encryption to ensure secure transactions with the website.

Part of 1Print’s marketing includes a newsletter subscription service. A newsletter subscription module was added to the ecommerce transaction process to keep customers informed of any special offers, changes to the products and services and to generally market the services in a way that promotes repeat business.

AWD is also providing Internet marketing for 1Print. To get highly qualified, targeted traffic to the website right from the day of launch, a finely tuned Google Adwords campaign with customer conversion tracking was deployed with instant sales results. Ongoing search engine optimisation by AWD will soon yield top organic search engine results for relevant search results and long term sales growth.